The currency must match that of the parent account. The amount of money as a real number string. Not available for Message and Conversation Ads (type=SPONSORED_INMAILS). OPTIMIZED - Bias selection taking into account such as expected performance.ROUND_ROBIN - Rotate through available creatives to serve them as evenly as possible.ĬampaignCreativeSelection, default="OPTIMIZED" CPC- Cost per individual click on the associated link.If type=SPONSORED_INMAILS cost per send(CPS) is measured as CPM x 1000. CPM- Cost per thousand advertising impressions.The campaign group URN must be specified for campaign creation starting October 30, 2020. URN identifying the campaign group associated with the campaign. For example, urn:li:sponsoredAccount:Īn URN identifying the intended beneficiary of the advertising campaign such as a specific company or memberįalse unless campaign will use Sponsored Content, Dynamic Ads, or Lead Gen FormsĮnable Audience Expansion for the campaign provides query expansion for certain targeting criteria. URN identifying the advertising account associated with the campaign. Organization users with DIRECT_SPONSORED_CONTENT_POSTER or ADMINISTRATOR roles.Ad Account Users with permission scope r_ads or rw_ads with a role higher than VIEWER.It allows your organization to personalize, test, and refine its messages to improve content quality for a targeted audience without cluttering the organization page.ĭirect Sponsored Content can be created by: Linkedin campaign manager update#Learn more: Campaign Objective API Mapping Direct Sponsored Contentĭirect Sponsored Content (DSC) is a sponsored update that does not appear on the organization page. *This format is only available for managed accounts and cannot be managed through the API or Campaign Manager. APIs are available for self-service campaign formats such as Follower Ads, Spotlight Ads, and Jobs Ads. Personalized ads that are automatically populated with a members' profile photo and other data dynamically pulled from their LinkedIn profiles. Sponsored Messaging: These ads are displayed via desktop and mobile when members are active anywhere on LinkedIn. Provides the option to browse existing content to select campaign. Sponsored Content: The Sponsored Content campaign in Campaign Manager. They may be placed at the top of the page or on the right rail of a variety of LinkedIn desktop pages. Text ads include a headline, brief text, and an image. There are four ad placements, or Campaign Types you can run on LinkedIn. VIEWER (read-only, even with rw_ads scope)įor more information on Ad Account roles and permissions:.The Ad Account user that assigns permissions has one of the following roles: There are two conditions for successful Ad Account User API calls: Dynamic, Carousel, and Video Ad Campaigns must have their format set during creation.If no Ad format is set, it is set by the first creative created under that campaign.Creatives must match the ad format selected during campaign creation.Paused campaigns are considered active until their designated end times.Active until it reaches its end time or gets deleted.Maximum of 15 active creatives and 85 inactive creatives.Maximum of 1,000 concurrent campaigns in ACTIVE status at any given time.Limited to 5,000 campaigns (regardless of campaign status).Campaigns define the ad schedule and budget (daily/total.) The campaign can be bound to a specific start and end date or run continuously until the budget is spent.Ĭampaigns can be targeted for a specific selection of members (target audience) based on categories such as job title, job function, seniority, etc.
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